BUGANA: Improving Tourism Environment Through Entrepreneurial Initiative

Text and photos by Bombette G. Marin

BUGANA is a product fair featuring Small Medium Enterprises (SMEs) in different municipalities in the province of Iloilo which will run Feb. 9-12, 2017 at the fountain area of Robinsons Iloilo Main Mall.

The event is an opportunity to promote local culture through product offerings. It is an opportunity for key buyers to see what is new and what is hot in the industry. They can look, study, compare, and contact exhibitors at their booth for more information and to place orders.

Iloilo has a rich variety of cultural, landscape and seascape offerings. It has a flourishing visitor economy where the increasing number of visitors help shape the development of our destinations, creating an identity that is uniquely Iloilo.

Our Micro, Small and Medium-sized Enterprises (MSMEs) play an important role in destination competitiveness. They are regarded as fundamental to the competitive development and the backbone of the Ilonggo tourism economy.

SMEs are considered key factors in the development of our tourism destinations.

Iloilo’s tourism sector is somehow dominated by our MSMEs where each tourism destination represents a mix of offerings providing products and services. Our SMEs have a great influence on how tourists perceive our destinations as well as on our destination image.

BUGANA is a semestral tourism event organized by the Office of Culture, Arts, History and Tourism – Iloilo Province.

Since 2015, it continues to support entrepreneurship and SME development. It also recognizes the creativity and innovativeness of our SMEs.  It helps in facilitating product development, identify market opportunities and expansion of markets beyond our local area that will eventually help influence tourism development in the area.

To celebrate Arts Month, BUGANA will also showcase daily cultural performances of dances, theatre and music. Invited this year to perform are the kids of Kids Alternative Home and Development Academy, Inc.,- School with Special Program in Arts in Ungka I, Pavia; Sulay Basya Festival and the Drum and Bugle Corps from Sara; and the elementary students from Lambunao.

BUGANA is done cooperation with the Department of Tourism VI and Robinsons Place Iloilo.


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