Is TikTok Part of Your Marketing Plan?

Influenced by brands’ posts and influencer content in their social networks:

–60% of millennials and generation Zs He admitted to purchasing at least one item from his smartphone;

–41% sHe is especially attracted to fashion products;

–Others 23% For cosmetic items.

During the pandemic, TikTok has reached more than 1.6 million active users and a monthly consumption of hours higher than that of Facebook, This social network was crowned as the most downloaded app in 2020 in major regions of North and South America, as well as in the United Kingdom, Australia, Germany and of course in China.

The dynamics of this platform are mainly defined by young people between the ages of 16 and 24 who have a passion for music, fashion, video games, food or technology.

In it, the music videos and the challenges in which they sing and dance have become the kings of the content.

Content is according to taste

Retailers and brands who want to communicate with users of this generation through Tik Tok They must adapt their content to the “codes” and trends of the platform.

To succeed, they must master all kinds of combinations, filters, effects, memes, and jokes to perfection.

Be warned, most of the users of this social network are digital natives who quickly discover traditional ads.

Therefore, it is important to adapt your content to TikTok formats to avoid rejection from your audience and increase the impact of your marketing actions.

Popular consequences

44% of marketing professionals Brands are believed to be spending more on TikTok during 2021.

Especially now that it is in full swing and still not offering saturation or rejection by users.

Incorporating TikTok into your marketing strategy can help drive social media audiences to the store and convert browsing users into new customers.

The platform recently introduced a “first party”, a lead generation function that allows companies to interact in an organic way with their target audience.

It allows to show the user relevant information about products and services that interest them, with the aim of converting them into potential customers.

“TikTok’s new lead generation tool is a clear example of a wide range of digital solutions and formats that brands and companies can use to achieve a great conversion rate at a lower cost per lead compared to other lead-generation channels.”, His opinion Alfredo Perez, International Business Development Manager b Tends.