Infront ends new alliances in cycling, athletics and triathlon

Sports grow alongside Infront. Media giant Wanda Sports has reached an agreement with the service Over the top (over there) American Flow Sports In order to broadcast some of the world’s best cycling, athletics and triathlonThe company itself also mentioned in a statement. The contract amount or duration was not disclosed.

Following the agreement, FloSports will broadcast competitions such as the Tour of Flanders, Amstel Gold Race, Triathlon World Championship Series or the World Indoor Athletics Tour.

“This broad agreement ensures that cycling, track, field and triathlon enthusiasts in both regions have access to some of the best games in the world,” said Amicam Kranz, Vice President of Sales for In Front.

Infront has one of the largest bicycle portfolios in the world

The Switzerland Tour and the Poland Tour will be broadcast exclusively in both Australia and the US by FloSports, While the Flanders Tour and the Amstel Gold Race will be jointly broadcast in Australia by FloSports and SBS.

Due to the pandemic and the suspension of sports competitions for several months, Wanda Sports, which is a part of it, It reported a 26% year-on-year revenue drop in 2020, which affected its financial results. As a result, in March the Wanda Group agreed to a $ 240 million loan with Credit Suisse.

Founded in 2006, FloSports is an OTT subscription-focused video streaming service based in Austin, Texas. The company owns the broadcast rights for various sporting events in Canada and the United States. It currently broadcasts sports such as baseball, rugby, gymnastics, lacrosse, swimming or soccer, and many more.