Twitch has become the most popular online platform in recent years. The portal, which has become popular in streaming video games, is now reaching all sectors and advancing as a major player in 2021.
Ten years after its launchMore and more people are taking the floor on the ‘streaming’ platform and creating content for a millionaire audience, sometimes bypassing TV itself.
With growth similar to that of Instagram or TikTok, this platform popularizes a concept that until recently was relatively unthinkable: seeing what another is doing on your screen in real time.
Evidence of the huge success of the model occurred in mid-January, when Spanish “ streamer ” The Grefg broke all records so far on the platform with 2.5 million viewers simultaneously. During the exclusive view of your custom character in the popular Fortnite game.
Weeks ago, eBay, a popular Spanish commentator, broadcast the bells of New Year’s Eve via his channel on Twitch. It received more than half a million viewers, more than some television networks in the country, according to data from telecom consulting firm Barlovento.
The audience for this platform is mainly young people: people between the ages of 13 and 27 Who were born in the middle of the digital age and used to consuming content on demand and interactivity.
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The ability to interact
Interactivity is one of the keys to the platform’s success In 2014 by Amazon. While broadcasting, viewers can participate and interact with the ‘stream’ and on-screen content, which adds fun and allows the viewer to be part of the image they are watching, which is difficult to achieve in other scenarios.
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The one who beat Twitch now was a popular YouTuber,
Who took millions of followers with them to
The channel has the ability to watch live broadcasts as well as previous recordings, although “live broadcast” is the main attraction.
Twitch can be accessed from all platforms: computers, mobile phones, and video game consoles like Xbox and PlayStation.
Many of the “streamers” who have now defeated Twitch were popular YouTubers, who took millions of followers with them to the new platform: this is the case in Spain in Wismichu, Auronplay, El Rubius or TheGrefg.
One of the reasons YouTubers moved to Twitch was because of income. On YouTube, the revenue comes from ads, but on the live streaming platform you can earn money from ads and subscribers.
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More than just video games
It is increasingly common to see Live streaming of anything: political news, music, food, graphic designers, talk about history, cinema or technology.
Spanish journalist Emilio Dominic, nicknamed Nanísimo, a frequent correspondent of the Spanish television network La Sexta in the United States, broadcast the attack on the Capitol from Twitch, and during Thanksgiving, paella prepared while contemplating the outcome of the country’s elections.
Many of those who chose this channel are artists, especially musicians, Those who used this platform to reach their audiences at a time when the pandemic forced to cancel concerts around the world.
Twitch’s rapid growth came precisely from this diversity of audiences: the platform has captured the attention of all kinds of creators, and thus its audience has gained diversity.
It’s like a hybrid
Ideal between traditional TV transmission and the freedom that streaming services provide.
And if that wasn’t enough, The platform also includes a tool for watching series and movies in the company of other users, thus creating a virtual movie theater Everyone, from their home and using their phones or computers, can watch the same content in real time.
You might think that conventional television has already done this since its invention, but the difference is that in this way, it is the user who chooses what to watch, and at what time and when to turn it off.
It is like a perfect combination between traditional TV broadcasting and the freedom that broadcast services provide, plus all users can be in different places.
With a growth rate of 200% in Latin America during 2020 (According to the same brand), Twitch is incorporated into the world’s most popular platform “Hall”.
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Facebook Gaming: Competition
Amazon isn’t just maintaining the huge video game-streaming success with its Twitch platform. This tech giant shares a bit of that boom with another giant of its size: Facebook. Namely, Zuckerberg was able to take advantage of the fact that about 700 million users play games, watch videos about games, or participate in a group on this topic on the social network. The Facebook Gaming platform offers the same thing as Twicth: the ability to watch live video games. Or, if that fails, the ability to transfer the experience for others to see. The effect of this platform is so strong that Mixer, a program with similar characteristics that belongs to Microsoft, joined Facebook to compete against Twitch.
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Silvia Jarqua Jerez