Rio de Janeiro, October 22 (EFE). Flamengo, the most popular club in Brazil and champion of the last two editions of the league, will write the names of their players in Mandarin on the uniforms they will wear in Saturday’s classic against the team. Fluminense for the Brazilian Championship as a strategy to promote its brand in China.
The shirts that Rio de Janeiro players will wear in the traditional Fla-Flu derby at Rio de Janeiro’s famous Maracana stadium for the 28th day of the Brazilian Championship will have a stamped symbol referring to the year. From the bull in the Chinese calendar.
The team with the largest number of fans in Latin America wants to take advantage of the fact that Saturday’s match will be broadcast on Chinese television to promote its brand in the Asian giant, as well as increase the number of Chinese netizens who follow it on social media. network, which currently exceeds 700,000.
“We want to strengthen our brand and generate new revenue in one of the most important markets for the future of football. Our idea is to build a relationship with Chinese fans and companies that far surpass those of any club in Latin America and to enhance the importance of the Flamengo brand in world football,” explained Vice The club’s chief marketing officer, Gustavo Oliveira.
Flamengo will face Fluminense on Saturday in a new version of the Rio de Janeiro classic, as they try to reduce the distance that separates them from the current leader of the Brazilian championship, Atletico Mineiro.
Flamengo are currently second in the league standings, ten points behind Mineiro, but they have room to reduce that gap and threaten the leaders as they have two matches pending.
The Rio de Janeiro team also confirmed in its internationalization project that it is studying the possibility of controlling the Portuguese club Tondela, which will be the first among the various clubs that it will take over in Europe, the United States, Africa and China.
Rodrigo Tostis, FC Rio de Janeiro’s vice president of finance, said in a statement that he admitted to Globoesporte on Wednesday that Flamengo are “working hard” to try to complete the Tondela acquisition this year.
According to the leader, if the entry into Portugal is successful and Flamengo can present its brand in that country and take Tondela to prominence, then Rio de Janeiro will analyze the purchase of other clubs in European countries such as France and Germany. EFE
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