Spanglish usage has grown exponentially in the past United State, While the Spanish language has declined significantly among Latinos over the generations, a study released this week reveals that Spanish Chamber of Commerce United States (USHCC).
The President of the USHCC, on the report he is proud to see that latinos of generation z, Those born between Ramiro Cavazos, 1997 and 2012They choose Spanglish in their daily lives.
20% of Latinos of that generation would prefer that combination of Spanish and English to either of those languages, compared to 14% Millennials (born between 1981 and 1996) and 10% of The tenth generation (1965 to 1980).
On the other hand, 50% of first-generation Latinos prefer to speak Spanish at home, but the percentage drops to 4% in third generation While the use of English is increasing, according to a report titled The Latino Mosaic, which interviewed nearly 1,500 Hispanics.
In terms of social networking, Latinos are the biggest users of TikTok, with 48% of them using the platform daily. against 36% from the general population.
He added that “in addition to being avid users of social networks, Latinos also engage in viewership, and 42% of themThey still watch open TV every day“.
This information is very valuable to me Marketing leaders and brand leaders support each other to achieve positive growth and become more inclusiveadded the business leader.
On the other hand, music is growing in popularity among the younger generations, with 38% of Gen Z Latinos saying it is their main source of entertainment, compared to 17% of Latinos. Boomers (born in 1946 and 1964), who prefer sports by a large margin.
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