Binomial science and nutrition are indivisible. Every food we eat causes a wide variety of reactions in our bodies. that of “We are what we eatIt is a universal fact. Much Elena Perez how Maria Hernandez Alcalá They have long recognized that eating and caring are two different terms in diet. “Learning to eat forever is a responsibility that depends on us alone. We only have one body to live with and we have to take care of it to get the most out of it.‘, say these two biochemists, who are also mother and daughter and co-founders of Future Life 21.
And why 21? easy. As the CEOs explain, Future Life 21 It’s 21 because it belongs in the 21st century, because it takes 21 days to build a habit and because 21 grams says it’s the weight of a soul. Both businesswomen can brag about being “Nutrition Queens” in Instagram, since his account in this social network already has about 470,000 followers.
A healthy, rich and easy diet
– How did the idea to start Futurlife21 come about?
The idea came a long time ago, when I started taking educational courses in schools for parents and caregivers of people with brain damage. The purpose was to improve the nutrition of these groups. I immediately realized that this education can be extended to the rest of the population to contribute to the improvement of the quality of life of individuals and families if knowledge of science and cooking is properly applied at home.
At that moment he was very clear about what he wanted. But I felt incapable of releasing something as ambitious as it was.”Change the world foreverIt was then that I asked for help from my daughter Maria and thanks to her we were able to give shape and clarity to this project, which became more and more exciting and motivating for us. Every day we get new ideas to reach more people and change their lives through knowledge and practice. The concepts of healthy food and rich food are combined And easy food at Futurlife.
Scientific Nutrition Course
– How does the plan work?
It’s more than a plan, it’s a two-month nutrition course in which, strictly scientifically, from the knowledge we both have as biochemists, but in simple language, we pass on responsibility for our own well-being in seven chapters to the students. And why and why we eat, explaining what nutrients do in our cells, why fats accumulate, how they can be burned, what an inflammatory diet is, etc. So that they understand it and can apply it as they learn to manage purchasing and cook food rich, fast and balanced. The idea is to have free people who don’t need us and understand the body’s reactions and can have the necessary tools and do whatever they can to solve it.
What audience does your proposal target? Is there a specific profile that requires more services?
The truth is, we have fans of all shapes, sizes, and ages. Parents, lawyers, doctors, nurses, families… Women are nearly 70% of the people who come to our courses. In terms of age, surprisingly, we have a range from 20 to 65/70 years.
How has the pandemic affected business? Traditionally, nutrition companies receive their customers personally. How was it working online only?
The truth is, not only did we notice it, but it was pretty cool. Many people started cooking at home because there was no other choice and they started to take care of themselves. In addition, the online option has already been implemented, so it did not take much effort from us to do everything in this way. As mentioned earlier, we are not really a nutrition company, but rather an education center. Therefore, it is not necessary to receive in person.
Does diet affect job performance?
Is healthy eating a fad or a habit that already exists?
We think the population is increasingly realizing that they have to take care of themselves. What happens is that we often confuse taking care of ourselves and eating lettuce leaves and chicken strips, and that kills anyone, so there is no fixed habit in the diet.
Does a good diet affect job performance? What advice would you give to all those people who have to eat at the Tupperware office? Can you maintain a good balance?
It is clear that proper nutrition affects mood and work performance, even on sick leave due to depression. Residents need training because we think the bad thing is being ‘fat’ and that if you’re skinny in the office, anything can happen and that’s a big mistake. The least bad thing about eating bad food is weight gain or not. Future Food is ideal for rich, balanced foods that help us maintain physical, mental and emotional health. Which translates to being more focused, more energy and a better mood.
Nearly 500,000 followers on Instagram
Your business model has been very successful on social media. Especially Instagram. How did you manage to position yourself so clearly on this platform?
It has been a lot of work and learning from our mistakes. I believe that the scientific kitchen range and the affinity we convey is one of the keys to success on this platform. In turn, interest in social networks is a “cool business.” It is true that it is something we have never delegated to anyone, we have always done it ourselves.
– What is the key to knowing how to show yourself well on social networks?
I think nature and empathy are key. I would also say it conveys a lot of professionalism and scientific rigor. One of our keys has been to create a wonderful community like the one we have, trying to teach in favor of health and not underestimate other arithmetic or numbers. Knowledge makes you free is our motto.
How do you innovate in nutrition? Do you use technology in your work?
Of course you can innovate. We gave a very important turn to nutrition, as people associated it with eating leaves and dieting. It had to be modernized, modernized and, above all, rich, as people could feel that they were establishing habits that they would enjoy forever. One of our strengths is the workshops, we really enjoy being able to do workshops with a lot of people who live where they can ask and get involved. It’s like a TV show, but it’s interactive.
“Future teen idol. Hardcore twitter trailblazer. Infuriatingly humble travel evangelist.”