Do Videos Really Help in Ranking on SERP? :

Introduction:

The use of videos to promote and sell a certain product or service is known as video marketing. It’s a marketing strategy that a lot of companies are using these days to promote their brands and expand their business. It enables you to raise awareness of your items among the general public and supports you in reaching out to your customers in a more advanced manner. It is a powerful technique that is widely used to establish and expand businesses and has been proven very fruitful. Many organizations are now including video marketing approaches into their marketing campaigns, and many have found it to be highly effective. People think that “what is seen is sold,” therefore video marketing may help you reach a large audience. This method allows you to communicate with your consumers and connect with them in a more advanced manner. Video marketing tactics have been shown to be quite advantageous to your company in a variety of ways and one such benefit associated with the use of this strategy is getting a higher ranking of your website on google and increased traffic on your site, but does it really happen? And even if it does then up to what extent does video help you in ranking on SERPs? In this article we are going to address this topic in detail.

Videos really help in Higher Google Ranking:

One of the most effective strategies to improve your Google rankings and drive traffic to your company’s website is through video marketing. People really like viewing videos, and they are convincing. Customers will find the content more consumable and understanding. As a result, videos are a very effective technique to enhance engagement and produce more backlinks, resulting in a rise in your visibility on Google. This higher engagement and more number of backlinks play a key role in achieving a higher rank on SERPs. This clearly depicts that videos help in higher ranking on SERPs. In fact, about 80% of organizations consider videos to be critical to their marketing efforts. However, extracting SEO benefits from a video isn’t as straightforward as it may appear. You don’t only need a few videos to have great results but those videos should give a professional and catchy look which can be achieved by using the online video editor available on the web.

How Videos Help in Higher Ranking on SERPs? :

Videos are helpful in improving your website’s ranking on Search Engine Results Pages most commonly known as SERPs which leads to drawing a large number of audience to your official website of your business making it available to a wide variety of customers present online. The underlying concept behind this technique is that the amount of time a visitor spends on your business website page may have a significant influence on how high your website ranks in search engine results when a person searches for something familiar. This is called dwell time, and it is a major Google ranking factor. Videos have shown to be a very effective technique to improve this aspect. Currently, 80 percent of marketers believe that these films have boosted dwell time on their business websites, because the majority of the time a visitor spends on the website is spent watching these videos. People are primarily intrigued by video content and prefer to watch them rather than read the material on a website. The usage of videos on your website enhances the likelihood of visitors like your website, which brings more people to your business. In addition to this, videos have been connected to an increase in traffic to your company’s website. People often prefer viewing videos rather than reading large amounts of information that are difficult to grasp all at once. These eye-catching videos can easily be created with the help of online video editors. Furthermore, including a video on your website nearly triples the number of linking domains, implying that you will receive more backlinks for your website. More backlinks assist your company’s website to expand and achieve a higher Google rating on SERPs. The more backlinks you have, the higher your website will rank on Google. As a result, if you want to increase your business website’s Google rankings, you should make frequent use of video marketing on your website. High-quality videos with solid content can help you obtain higher Google rankings, which can be a game-changer for your business website.

How to use Videos to get Higher Ranking on SERPs? :

If we want to rank our websites higher on Google, we need to have impressive videos with decent content. However, obtaining such benefits from videos is not as simple as it may appear. A few eye-catching videos on your website aren’t enough to achieve favorable results. To ensure that your message is heard by your audience, the video marketing methods you choose must be well-focused. To achieve higher rankings, we must produce very good videos with eye-catching images, and we must upload these videos to our websites on a regular basis. This may appear to be a challenging job, but we don’t have to worry about it because there are so many online video editors available. A competent online video editor will provide you with all of the essential tools you’ll need to make an impressive and engaging video for little or no money. These online video editors include tools that allow us to add or remove visuals, beautiful graphics, transitions, and much more to our videos. These programs are so basic and straightforward to use that we don’t require professionals to use them; instead, we can edit our videos ourselves. All of these features give your videos a professional and fascinating appearance. Your videos will become even more impressive as a result of using these online video editors, and they will thus assist us in achieving our desired Google rankings.

As clearly discussed above, videos have proven to be really helpful in improving our website’s rankings on SERP. Higher ranks mean our website is  accessed by a large number of audience which leads to growth of our business. So one can safely say that videos are crucial in helping you get higher rankings on SERPs.

Martin Woolridge

“Pop culture advocate. Troublemaker. Friendly student. Proud problem solver.”