Walt Disney Company Launch the global campaignParty timeWith inspiring stories, an empowering message, and exclusive content on all platforms.
“It reflects all of our audiences, boys, girls and adults alike.”
According to DisneyIn Latin America, the initiative connects the values that define the Disney princesses. “Like kindness and courage with real stories to inspire children and young people to celebrate their authenticity and be the protagonists of their own stories.”
With a statement, Disney invites fans from Brazil, Mexico and Colombia to connect with the stories of the Disney princesses.
“Disney Princesses have stories that connect generations who have grown up with different personalities, from Snow White to Moana, showcasing stories that develop over time, with authentic characters that reflect all of our audiences, boys, girls and adults alike,” said Christina Giusa, Marketing Director of The Walt Disney Company in America Latin. “Courage and kindness are universal values that pass through all of these stories and remain immortal.”
Throughout 2021, it’s ‘time to party’ It will feature exclusive content related to the stories of princesses Disney My dearest thing of all timeLike Ariel, Jasmine, Pocahontas, Mulan, Cinderella, Merida and others, as well as queens Elsa and Anna.
The campaign was billed as a cross-platform experience, reaching the entire region with the launch of a hinting video that can be watched on the Disney Channel and Disney Junior, as well as on Disney’s official YouTube channels for Latin America, and on the official Disney Princess Latin America accounts on Instagram and Facebook.
For this part, Disney +, The Walt Disney Company’s subscription streaming service, has a special section that includes classic and modern Princess movies, in both animated and live-action versions.
Also available on YouTube is a series of short films that invite you to discover Disney Princess movies with subtitles in international signs, so that deaf people can enjoy them. These videos are part of The Walt Disney Company’s commitment to providing comprehensive and increasingly accessible entertainment experiences for all families.
At Disneylatino.com/shop, you also get access to seven free digital stories of kindness and bravery, starring Anna, Elsa, Moana, Tiana, Ariel, Bella, and Cinderella. Additionally, on the major audio platforms, you can enjoy the official Disney Princesses Latin American music playlist, which contains all the songs from the classic stories of Disney princesses and the latest releases like Aladdin, Frozen 2 and Mulán.
What’s more, From May you can find new products inspired by the Princesses of Disney In various stores across the country, including fashion products from brands like Pandora and W Capsule, launching exclusive items such as Ragazza and Allure Bridal Dresses, as well as personal care lines from Sally Beauty and from Apple and new products with the Hasbro range, among other things.
Meanwhile, on May 21st, the original campaign song “From Today” will be released, which will be released alongside a new video clip referring to the campaign. The artist Brandi will be performed in the United States and will have two versions for Latin America, one for Spanish-speaking countries and the other for Brazil, performed by two famous artists to be revealed later. The song’s lyrics invite viewers to show courage, discover inner strength and pursue dreams despite obstacles.
In June, the stories of three “royal princesses” from Brazil, Colombia and Mexico will be published. The film revolves around three young men telling their stories of conquering to inspire and convey the importance of self-belief without fear of making mistakes, and to show how true magic happens through self-effort and dedication when pursuing dreams.