SMX Convention Center is the largest privately-owned meetings and conventions facility in the country since 2007. As the premier venue, it has grown to seven properties and continues to expand its portfolio with three additional properties in 2019.
Propelled by the growing number of local and foreign attendees of MICE events in the country, the SMX Manila has carved a name for itself with its proximity and its one-stop shop service.
With its convenient location right across the SM Mall of Asia, a public transport terminal, a 20-minute drive from the Ninoy Aquino International Airport and a connecting bridge to the Conrad Manila, choosing SMX Manila to hold any type of event is the best decision to make.
Now going on its 10th year, SMX Manila, the flagship property remains the strongest industry player providing quality service to its long list of clientele. It has four huge Halls that can house 10,000 persons, five Function Rooms and 15 smaller Meeting Rooms with a total of 17,480 square meters of leasable space.
Some of the biggest events taking place in the first quarter of the year are the Getting Married Bridal Fair and the Miss Universe’s Governor’s Ball and Red Carpet Night (January), 24th Travel Tour Expo (February) and 6th Philippine International Furniture Show (March).
In 2012, SMX Convention Center gave birth to SMX Davao. Located on the third level of the SM Lanang Premier, it boasts a gross floor area of 7,835 square meters.
SMX Davao has three fully-carpeted Function Rooms that can accommodate more than 5,000 people. The five Meeting Rooms can hold up to 230 guests. Some notable events held here in the last four years include World Food Expo Mindanao (WOFEX), Manufacturing Technology Davao, Davao Trade Expo, Hariraya Eid’l Fitr and Sulong Pilipinas.
After a year, SMX Aura was launched, the third property under the SMX Convention Center brand.
Located on the third and fourth levels of SM Aura Premier at the Bonifacio Global City in Taguig, it has three fully-carpeted Function Rooms, eight Meeting Rooms and a total of 3,137 square meters of leasable space. It can easily accommodate more than 2,000 guests for its Function Rooms or hold a private meeting of ten to 230 guests in its Meeting Rooms.
Culinaire, ManilaArt Fair, the yearly BDO Travel Fair and the launch of Google Philippines are just some of the events that took place in SMX Aura.
In 2014, shortly after SMX Aura’s opening, SMX Bacolod was launched and became the leader in the Negros Island Region’s local and foreign MICE events as well as corporate and social functions.
SMX Bacolod was the answer to venue concerns of local Professional Event Organizers. Spanning a gross floor area of 8,218 square meters on the third floor of the SM City Bacolod, the venue is big enough to house an audience of up to 5,000 or can flexibly focus on small private meetings for 10.
SMX Bacolod has hosted the MICECON 2016, Disaster Risk Finance – APEC Roadmap for Resilient Economies Meeting, the annual Bacolod Auto Show and MassKara Festival.
The Megatrade Hall and Cebu Trade Hall are true pioneers in the Philippine MICE industry for more than two decades and counting. Both have been around since 1992 and 1994 respectively.
Megatrade Hall, which is home to annual events such as DTI trade fairs, bridal fairs and job fairs for the past 25 years, has also consistently been the setting for toys and collectibles fairs, sports and lifestyle events and annual retail sale events such as Shoes and Bags Sale or Christmas Warehouse Sale.
Its sister hall, Cebu Trade Hall is a perpetual venue to big expo events such as World Food Exhibition Visayas (WOFEX), Cebu Food and Beverage Exhibition (CEFBEX) and Philippine Building and Construction Exhibition (PHILBEX).
On October 20, 2016, the newest addition to the SMX properties, Sky Hall Seaside Cebu, was formally launched. It is set to become the scene for social and corporate events in the bustling city of Cebu. Sky Hall Seaside Cebu has two Halls when combined has a total leasable space of 1,280 square meters.
It is located at SM Seaside City Cebu’s Sky Park and across the Chapel of San Pedro Calungsod. The outdoor Sky Garden, provides a refreshing view of the mountains, a perfect backdrop for wedding receptions, debuts and cocktail parties.
“Having a second events venue in a growing city like Cebu, will only reinforce our company’s commitment to have a presence in key Philippine gateway cities”, said SMX Vice-President General Manager, Walid Wafik.
“Three more properties are in the pipeline with over 32,000 square meters leasable space – SMX South Road Properties Cebu, SMX Clark and Events Place San Fernando in 2019. With more event venues being built due to market demand, SMX Convention Center will continue to dominate the MICE segment and remain as the brand for #EXCITINGEVENTS, #EXTRAORDINARYLOCATIONS and #EXCEPTIONALSERVICE.”
Except for SMX Manila, which is the only stand-alone convention center under the SMX brand, all SMX properties are strategically situated inside premier malls, which easily provides foot traffic for public events.
The top reasons on why SMX is the ideal events venue are its comprehensive package starting from its prime location, well-maintained facilities to the We Go Beyond service principle of the SMX employees.