A BANK WITH A HEART – Veterans Bank inaugurates renovated branch

THE Philippine Veterans Bank-Iloilo inaugurated its newly-renovated branch on Mar. 17, 2017 in line with the 72nd anniversary of the Liberation of Panay on March 18.

The inauguration was led by PVB Chairman and Chief Executive Officer Roberto F. De Ocampo, OBE and President and Chief Operations Officer Nonilo C. Cruz, Branch Banking Group Head and Senior Vice President Vilma A. Noche and Corporate and Consumer Relations Head and Vice President Mike Villa-Real; Iloilo Gov. Arthur Defensor, City Mayor Jed Patrick Mabilog, and City Councilor Jay Trenas.

De Ocampo, who traces his roots to Dumangas, Iloilo, said PVB is different from other private commercial banks as it is a “bank with a heart.”

“We help those who are in need and assist them with their financial plans. Although we emphasize that it built to give honours to our veteran soldiers who fought during World War II to give us liberty,” he said.

Villa-Real said all their 60 branches are undergoing rebranding nationwide.

The Iloilo branch, which has been operating since 1993, was the first to undergo renovation in Panay.

“This branch got burnt down in November 2014. We waited for the go signal of the Bureau of Fire Protection that the stricture was still intact. And so we started the renovation works in 2016. We have finished it last year but we inaugurated it only this year in time for the Liberation of Panay. Our façade has a large ‘V’ and we hope that our bank will now be more visible and vibrant,” he said.

He also clarified the notions that PVB only caters to veterans.

“Our clientele are primarily government agencies, pensioners and many private individuals. Many would think that it is only for veterans. But the same as any other commercial banks, we also have corporate loans as well as loans for small and medium enterprises (SMEs),” he said.

He added that 20 percent of the bank’s net income goes to a group called Board of Trustees for Veterans for World War II.

“The group gives medical checkups for veterans. As of now their budget can only cover Luzon but hopefully in two to three years we can expand the clinics in Visayas and Mindanao,” he said.



Part of the rebranding is the putting up of World War II history wall in all the branches.

It is comprised of six panels, with several panels dedicated to local World War II events that have happened in Panay and Romblon.

“The wall depicts what happened in the location of that branch. It is like a mini museum. Our objective is for people to get to know history. I hope they will be interested to look at it,” he said.

It also has features artifacts, paraphernalia, memorabilia from the war, and a display monitor showing WWII documentaries and photos.

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