British Airways is testing innovative technology from Qmatic that will allow travelers to queue at check-in by pre-booking their time before arriving at the airport.
Britain will test this technology, which is optional for customers, for a period of three months On select flights departing from Heathrow Terminal 5, customers will receive a pre-travel email inviting them to book a personal check-in at the specified time.
When it is time to check-in a customer, Qmatic will notify him that it is his turn, allowing him to simply go to the designated counter and the airline’s customer service team can assist. Customers who have not booked their check-in time through Qmatic can proceed as usual or have the option to join a virtual queue upon arrival at the airport by scanning the QR code.
“In this new era of Covid-19, we know that customers have traveled less than usual and, in most cases, have never traveled,” says Declan Pollard, director of customer experience for British Airways at Heathrow Airport. They feel familiar with the flight to the airport, therefore We are committed to exploring how technology can simplify this experience for them. “
This technology allows passengers to plan their departure with the knowledge that they have a personal check-in time. “We believe this technology, along with digital travel applications, will help efficiently manage the flow of customers at the airport at any time and provide peace of mind for our customers,” says Pollard.
Mark Brackley, Managing Director of Jade Solutions, the exclusive provider of Qmatic in the UK, added, “The smart queue solution will give British Airways customers the ability to add themselves to a virtual queue and see the change. Their location is in real time from your phone.”