Bridgerton’s success sparked a sensation in the tea party and 19th century fashion
Since its launch, Bridgerton He achieved success in Argentina and in the world, reaching the top of the world’s most watched. Critics see it as a story that combines positions gossip Girl With some classic Jane Austen novels.
Whatever the formula, The series is one of the first bombs of this year for Netflix, Which announced a few days ago that it may become one of her most-watched original productions. That anger is a fantasy Tea and everything related to his party arrived at the saladIt is a very common habit in the UK.
PinterestThe inspiration platform, I discovered remarkable and relevant increases linked to the production launch of this period. “Since its premiere Bridgerton At the end of December, searches on the platform were about ‘Beauty Bridgerton’ They’ve grown 45 times more, says Swasti Sarna, Director of Insights at Pinterest.
Netflix expected Bridgerton to be one of the most watched original series.
People often turn to Pinterest to find ways to incorporate these pop culture moments into their routine, in which case, Pinterest users are looking for everything related to the tea universeSarna added.
To understand the phenomenon, the platform has revealed data about what its users searched for from its first show, on December 25, until the week of January 11 of this year. The numbers speak volumes and correspond to the latest report from “Pinterest Predict”.
For example, Searches for “afternoon tea at home” have tripled. Interested in English Tea Cups And to get Victorian Tea Sets. In the case of “antique tea sets” and “ceramic teapots”, the inquiries were multiplied.
According to Pinterest numbers, the number of tea party searches has tripled.
Pinterest revealed another trend driven by Bridgerton: Searches related to tea recipes. To start, The number of “cream tea recipes” doubled; And the term “fresh ginger tea recipes” grew by 67%..
Another follow-up that deserves its section is that of the benefits of tea. Pinterest users were excited about it The special qualities of many varieties, including roses (They multiplied), sage (increased 94%), parsley (increased 92%) and cinnamon (increased 35%).
And if that wasn’t enough, Bridgerton It managed to increase interest in tea bath recipes by 60% compared to last year.
Bridgerton also sparked an increase in interest in corsets and imperial court dresses.
Tea isn’t the only phenomenon that has driven the product-themed chain Shonda RhimesCreator Grey’s Anatomy. Apparently the period wardrobe Bridgerton Fueling the wealthiest fashion trend of 2021: Regency Core, A term referring to fever for everything related to the time of the British mandate.
According to the clothing website numbers desire – Which combines many brands of clothing -, Searches for “Imperial Court Dresses” increased by 93%.
The report also details other garments from the era that caught the attention of Lyst shoppers: There was a 123% increase in corsets and a 49% increase in headwear made of pearl and feather.
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