Biz sector leads campaign to shore up Iloilo’s image

THE business sector will launch a campaign to sustain the positive image of Iloilo amid its labeling as “most shabulized” and “hotspot” of the illegal drug trade.

Dubbed “Proud to be Ilonggo”, the campaign spearheaded by the Iloilo Economic and Development Foundation Inc. (ILED) will be launched on Sept. 30, 2017 at The Mansion (formerly Sarabia Manor Hotel and Convention Center).

“The campaign was conceived due to the recent disturbing events which have attempted to tarnish the good image of Iloilo when it has been chosen by various groups as one of the most liveable places in the Philippines, one of the best places to invest in; and as a model of good governance,” said ILED Chairman Narzalina Lim.

The campaign will gather Ilonggos from various sectors – business, professional, civil society, youth, academe, women, religious groups, and the media.

“We need to craft our own destiny and work together as self-reliant private citizens; to continue the upward trajectory that the city and province have been experiencing these past 10 years,” Lim said.

ILED has invited Police Regional Office (PRO-6) regional director Chief Superintendent Cesar Hawthorne Binag to discuss peace and order concerns in Iloilo.

Iloilo Business Club Executive Director Ma. Lea Lara said the campaign will also highlight the gains and achievements Iloilo is enjoying in terms of investments.

Lara said the campaign will focus on two important pillars – economic development and tourism.

Lim said an investment forum in Manila is in the offing, held tentatively in March 2018.

For tourism, the ILED chairman said the increase in the number of tourists visiting Iloilo especially for conferences and meetings should continue to grow.

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