Apples new RCS stance may have been influenced by China
Apple to introduce RCS support to iMessage in 2024
Tech giant Apple has announced that it will be introducing Rich Communication Services (RCS) support to its popular messaging platform iMessage in 2024. This decision has not been influenced by pressure from Europe, but possibly by China, according to industry experts.
The move comes after Apple reached an agreement to support RCS following pressure from Google. Interestingly, the European Commission recently decided that Apple is not a “gatekeeper” in the messaging market, despite the lack of direct mention of RCS in the Digital Markets Act.
One of the key features of Apple’s iMessage is its unique use of phone numbers and emails for messaging. Currently, SMS support in the Messages app requires an iPhone, making it a popular choice among Apple users.
In China, the government has been requiring RCS support for new 5G devices, with Chinese carriers already supporting RCS for years. Despite concerns about encryption deficiencies in RCS, the Chinese government does not seem worried about the implications.
Well-known tech analyst Gruber believes that Apple’s decision to support RCS in iMessage is influenced by China’s growing influence in the tech industry. This move could potentially open up new opportunities for Apple in the Chinese market.
Overall, Apple’s decision to introduce RCS support to iMessage is a strategic move that could have a significant impact on the messaging landscape in the years to come. Stay tuned for more updates on this developing story.
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