In the United Kingdom, users love to be informed by Apple News!
In 2015 Apple decided to launch its News app, apple news, in a small number of countries. After more than five years, the service has been consolidated in the United States and the United Kingdom, where it is currently Most used news app, However, this success still does not seem to be enough to guarantee its expansion into other markets.
According to the data of a survey conducted by Press Gazette 2021, Apple News saw 13.2 million usersor more than a quarter of UK Internet users, Better performance than BBC News In the general user base, but not in the time seen.
Apple News grows in English-speaking countries
27% of all Internet users over the age of 15 using the Apple News app in December 2021, On average, each person spent 93 minutes using it during the month, or 1.2 billion minutes in total. for its part, BBC News was the second most used app, This represents 25% of all Internet users over the age of 15, but a total of 2.2 billion minutes were also read.
To obtain this data, the Press Gazette ensures that The information is the product of a survey of 1,000 users who agreed to “install meters on 2,500 personal devices”. To measure website and application usage. Despite the mention of the use of the website, the press gazette figures appear to be exclusively about the use of the news app. And it does not take into account users who access such services through the browser of their phone or tablet.
Till today There’s no sign that Apple News wants to expand to new countries, including Spain, And given that your service requires agreements with local media and publications, it’s not something that can be launched overnight.
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