To many, it still sounds like an exaggeration, but when Florentino Perez and Javier Tebas say they each have their own plan, football is losing its appeal among the fans, they know what they’re talking about. Yesterday, without going any further, another clue was presented about the direction of the shots: an “amateur” boxing match that was broadcast on Twitch, between “YouTubers”, His fans surpassed the European League FinalWhich was particularly exciting and amounted to penalties.
In the comparison between the fight and the European League Final that was broadcast at the same time, The evening sponsored by the famous Ibai Llanos has reached its climax with 1.5 million devices simultaneously (there would have been more viewers), Reaches 21 million views in just a few hours. On the contrary, the golden minute of the Villarreal-Manchester United match was around 11:30 pm, coinciding with the penalty shootout, It remained at 1.2 million viewers, Although it was released on a payment platform.
This boxing evening among “YouTubers” who barely made it to the “ring” and won an international final with some of the best soccer players in the world. This is another sign that society’s interests are changing, Especially among the younger onesAlso, the millionaire’s investments in football make less sense. For a fraction of the cost of organizing the European League final, YouTube EBay Janus It attracted nearly 20 million people through Twitch and made it one of the most watched events in the platform’s history.
Some prominent names from the world of boxing, such as a journalist, participated in the evening Jaime UgarteWho carried the weight of technical commentaries, or the boxer Sergio Maravilla Martinez, Who was in the corner of a YouTuber advising him during the fight. This is further evidence that, even without a TV behind, something unimaginable until a few years ago, a massive and profitable event with the support of reputable professionals in the sector could be organized, in this case of boxing.
Alfredo Pascual Jose Maria Stampa Ghost Photography: Carmen Castellon
If we can gather more than a million spectators tonight, next year I will be participating in ‘The Ring’.Janus said at the start of the broadcast. The audience response was overwhelming: More than 600,000 viewers waited to look at the Twitch mod before starting the broadcast. After achieving the goal and even surpassing it by more than 50%, Janus summoned his flock for a new evening, which was dated May 2022, as he would surely beat his fans’ records.
Football managers ’anxiety, whether through the Super League or initiatives like bringing LaLiga to the US, is more than justified. Fine sport is not alien to the collapse that other disciplines suffer With audience characters that hardly justify the broadcast. This is the case for the Asobal League or ACB, which bear the minimum number of spectators while the clubs do the impossible to keep their accounts positive, something they have not accomplished for a long time without public assistance or sponsors who put money into the lost money.
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In this regard, according to internal LaLiga surveys, young people see football as going at a very slow pace and not adapting to consumer tastes online, as it is given to jump between content more than spending an hour and a half sitting. In front of the screen. And so, while professional football sinks, They are mired in a remittance and television rights bubble that cannot last in the medium termHundreds of “YouTubers” capture the bulk of the young audience, offering them content that is much cheaper to produce and generates more interest.