Economy. – Meatless Farm, a plant-based food company, collaborates with Real Madrid to promote sustainable food

Meatless Farm, a company dedicated to food products of plant origin, was promoted in Spain by the Real Madrid team, with whom they teamed up to raise awareness and promote a more sustainable and healthy diet.

“This link is not about football, with our logo included on the shirt, but rather about connecting with our mission and changing the conversation around sustainable food. The alliance with Real Madrid will help us reach a wider audience, beyond vegetarians and vegans, to eat more sustainably,” Morton explained. Beech, founder of Meatless Farm, told Europa Press.

The founder of the company reiterates that the goal of this association with the White Club is “to reduce the world’s dependence on meat from intensive agriculture and to create a more sustainable planet.” He stressed that “a farm without meat combines sustainability and nutrition, which are essential components of Real Madrid’s strategy and business.”

He added, “In addition, as a global brand, Real Madrid plays an important role in influencing and engaging society to bring about real changes that help create a more sustainable world, and improve health and personal performance.”

Meatless Farm manufactures all of its foods from plant-based ingredients to provide more complete nutrition, not only for vegetarians or “veggies”, but for the general public.

This alliance comes after Real Madrid became the first football club to participate in the United Nations Global Compact, the largest corporate sustainability initiative in the world, and the redesign of the Santiago Bernabeu stadium, which will contribute to providing space in a more efficient and sustainable manner.

Plan to increase your sales by up to 300%

Founded in 2016, Meatless Farm is already present in 24 different countries, including the United Kingdom, Spain, Germany and Portugal, and plans to continue expanding worldwide during these years.

Driven by the emergence of the ‘factory-based’ trend, the company plans to close 2021 with revenue of 50 million pounds (58 million euros) and increase sales between 200% and 300% annually.

In Spain, their products, which include fresh vegetarian meats such as sausages and hamburgers, are available at various points of sale in Spain. Its founder said: “We have set ourselves a goal of continuing to grow in order to be in more and more establishments and closer to the consumer, including supermarkets.”

Currently, their products are available in Taem (Barcelona), Vegetarian Nutrition (Madrid), Vegacelona (Barcelona), Mi Tienda Vegana, NaturSabor (Málaga), Planeta Vegano (Madrid), Ideya Verde (Zaragoza) and Vegetizan (Valencia). ).