Aston Martin CEO Tobias Morse walks a tightrope and could make a mark

Martin Woolridge 3 years ago 3 min read

It seems that things in Aston Martin They don’t go well, although that wouldn’t be anything new either. Grandma this time having an affair Tobias Morseand CEO, as well as with some of the company’s other leaders. They confirm that from Fitness Trainer, who published a special with a piece of news that could leave British Fibers hanging once again by a thread: Tobias Moers’ future at the company is uncertain.

It appears that Aston Martin will not reach its profitability goals (before tax, interest, depreciation and amortization), it will take 15 million pounds to reach what it had planned, prompted by delays in getting the Aston Valkyrie ready for production. This resulted in a possible replacement for Moers at the helm of Aston Martin.

Many project managers have left the company

Aston Martin

Tobias Morse came to Aston Martin from Mercedes-AMG to replace Andy Palmer. It was Moers who crippled the development of the V6 engine and implemented the new strategy of electrifying the Lagonda and launching the Valkyrie, which was the car that was causing the company the most problems. On the other hand, logically, given that it is a very complex car, and requires significant investment in order to be able to move forward, an investment that Aston Martin could not easily make. It must be remembered that they had to pay for Mercedes engines and technology with shares (the Germans now own 20% of Aston Martin).

This content was imported from {embed-name}. You may be able to find the same content in another format, or you may be able to find more information, on their website.

In addition, many leaders have left the company. People like Director of Special Operations David King, Executive Director of Vehicle Attributes Matt Baker, Simon Lane, Q COO, UK and South Africa, Head of Brand Phil Eaglesfield, General Manager Carl Elston, Director of Supply Chain Chris Elston, New Model Quality Manager Stuart Jeff, and Marketing Director Peter Friedman. Autocar sources say more than half of the company’s senior leadership team has left since Moyers took over at Aston Martin.

Moers’ modus operandi in question

Aston Martin

Unsurprisingly, the fact that so many people have left a mark since Moers arrived calls into question his way of working or, at least, his leadership style, which created a lot of tension in the team. Furthermore, we cannot forget that Moers said, shortly after taking over as CEO of Aston Martin, that the company was doing worse than he thought, and clashed on several occasions with team leaders, trying to impose his vision of the future for the company.

It is true that Aston Martin’s financial results are better than in previous years, especially thanks to the Aston Martin DBX, but in 2021, those good results were seen to be destroyed. In short, Aston Martin is in crisis again and the best example of this is that its shares have fallen nearly 90% since it went public in 2018.

This content is created and maintained by a third party, and is imported into this page to help users provide their email address. You may be able to find more information about this and similar content at piano.io