Japanese brand Miniso opens store in Palma and plans 8 more stores in the Balearic Islands | Mallorca’s Economy

MinisoThe Japanese brand, the world leader in designing high-quality, well-priced modern life products, opened its first store in the Balearic Islands on Friday 28 May, located at No. 38 of the famous Vía Sindicato.

It will be the first of 8 stores Miniso plans to open in the Autonomous Community and open its 31st in just two years in Spain. It continued to grow and create jobs even during the pandemic.

Thus, the Miniso phenomenon that has become since its launch in Tokyo in 2013, continues to grow rapidly in Spain and in the world, with more than a million people visiting its 4,500 stores daily in more than 80 countries of the world. The brand has a presence, including the United States, the United Kingdom, Australia, Canada, France, Mexico, Chile, Portugal, among others.

During the opening ceremony, which will start at 5:00 pm, first attendees will receive gifts with which they can experience the excellent design and quality of Miniso products. Once welcomed by the store team to “Konichiwa, welcome to Miniso”, visitors will be able to enjoy a store that conveys demand, simplicity and attention to detail, and is equipped with an event in white and red from Miniso and in which they can enjoy discovering products that convey the feeling of discovery.

“We want to be in every island of the archipelago and what is the best way to start getting to know the Balearic Islands than having a store in a crowded area of ​​its capital, Palma de Mallorca, the city of science for Spanish tourism thanks to the beauty and strength of the local economy that has already started to take off strongly,” he commented Anna Rivera, General Manager of Miniso for Spain and Portugal.

“Both Palma residents and the many tourists who visit the city will discover why we say you enter our stores out of curiosity and stay for fun, and will enjoy shopping in Miniso and incorporate Japanese design into their homes,” Rivera concluded.

In the 180 square meters of Vía Sindicato Store, Miniso 3000 displays different references from 11 product categories that the brand provides to the customer: health and beauty, electronics, seasonal products, creative home fashion, bags and bags, organization, accessories, stationery, textiles and toys.

Additionally, the wide range of licensed products from MARVEL, Disney, We Bare Bears, Adventure Times and Sesame Street is unique to Miniso and attracts fans of these brands and those looking for something exclusive. Likewise, one of the secrets of Miniso’s success is the constant refresh of its stores with new products every 7 days. As a result, customers find a welcoming and constantly renewed environment every time they visit a major store.