Giant MassKara logo replica to be displayed in SM City

THE GIANT replica of the 2012 MassKara Festival logo, which was presented to the city officials and the public at the Bacolod Government Center (BGC) last July 10, will now be displayed at SM City Bacolod, a festival co-presentor.

Festival director Eli Tajanlangit said the logo replica, which was displayed for a week at the BGC, will be set up in a public area of SM City, so people can have their pictures taken there.

The set-up will be ready by Thursday and will stay there for two weeks, he said.

“We are highlighting art works that are meant to be set up in public places as part of our commitment to infuse the MassKara Festival with works of public art, which, in turn, is meant to highlight Bacolod's rich artistic heritage,” Tajanlangit said.

“We are transferring the art installation first to SM City because our festival site extends to it,” he added, “and it is a festival co-presentor.”

It will also be installed in other parts of the city.

The MassKara festival carnival sites will also be built in areas near the mall, including its future development site near Blessed John Paul II Tower, he said.

Centered on the theme, “Life’s Good in Bacolod,” the logo was done by nine emerging artists of the city. Each letter of the word MassKara was assigned to one artist. The ninth artist put all the artwork together in digital form.

The letters were designed by: M—Emilio “Jun-Jun” Montelibano, A—Susanito Sarnate, S—Claudine Joyce “Cindy” Ballesteros, S—JR Delleva, K—Guenievere “Gwen” Decena, A—Hilario “Doods” Campos III, R—Roderick Tijing, and A—Peter James Fantinalgo. Multimedia artist Daryl Jimenea, who also designed the 2012 MassKara logo, is the ninth artist.

The artists worked under three creative consultants, established artists Raymond Legaspi, Rudy Reveche, and Charlie Co.

This year’s festival logo is a statement to Bacolod’s vibrant, dynamic and thriving art scene and also captures the tourism attractions of the city, he said.

Each artwork depicts the good life in Bacolod, such as celebrations, our unique blending of urban and rural lives, our capacity to celebrate, the abundance of talents here such as painting and film-making, our unity, and how MassKara Festival brings people together, Tajanlangit added.

Category: For Negros